Top creators like MrBeast can benefit from this idea More than $50 million annuallycombining advertising revenue with merchandise sales, sponsorships and even projects like his burger chain Beast Burger. Alongside him, PewDiePie and Dude Perfect have built massive empires, showcasing the value of diversifying their revenue streams beyond YouTube ads.
Another major player is Jake Paul, who initially rose to fame through vlogs and pranks. He has since made a successful transition to professional boxing and other business ventures, earning approximately $45 million annually. His controversial personality keeps him in the spotlight, which increases his financial success.
In the gaming world, Markiplier (Mark Fischbach) attracts attention with his Let’s Play videos, making around $40 million a year. Markiplier has astutely diversified into business and is also known for his philanthropic endeavors, demonstrating that success on YouTube can be both lucrative and purpose-driven.
In the beauty industry, Jeffree Star stands out with an estimated annual income of $200 million, mainly coming from his cosmetics line. While his YouTube channel featuring makeup tutorials and beauty-related content remains hugely popular, it’s his entrepreneurial ventures that have helped his earnings grow significantly.
Finally, Ryan Kaji, the young star of Ryan’s World, proves that age is no barrier to success. With an estimated annual income of $100 million, Ryan has expanded beyond gaming reviews on YouTube into merchandise and partnerships with major retailers, making him one of the highest-paid content creators on the platform.